Tag Archives: Consumo sustentable

Ethical living: relinking ethics and consumption through care in Chile and Brazil

[Nuevo artículo de Tomás Ariztía, Nurjk Agloni, Léna Pellandini-Simányi en British Journal of Sociology]

“Ethical living: relinking ethics and consumption through care in Chile and Brazil”

Tomás Ariztía, Nurjk Agloni, Léna Pellandini-Simányi

Abstract

Mainstream conceptualizations of ‘ethical consumption’ equate the notion with conscious, individual, market-mediated choices motivated by ethical or political aims that transcend ordinary concerns. Drawing on recent sociology and anthropology of consumption literature on the links between ordinary ethics and ethical consumption, this article discusses some of the limitations of this conceptualization. Using data from 32 focus groups conducted in Chile and Brazil, we propose a conceptualization of ethical consumption that does not centre on individual, market-mediated choices but understands it at the level of practical outcomes, which we refer to as different forms of ‘ethical living’. To do that, we argue, we need to depart from the deontological understanding of ethics that underpins mainstream approaches to ethical consumption and adopt a more consequentialist view focusing on ethical outcomes. We develop these points through describing one particular ordinary moral regime that seemed to be predominant in participants’ accounts of ethics and consumption in both Chile and Brazil: one that links consumption and ethics through care. We show that the moral regime of care leads to ‘ethical outcomes’, such as energy saving or limiting overconsumption, yet contrary to the mainstream view of ethical consumption emphasizing politicized choice expressed through markets, these result from following ordinary ethics, often through routines of practices.

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Seminario: consumo, ciudadanía y sustentabilidad_2 de Agosto

Tomás Ariztía avisa del siguiente evento de posible interés para lectores de este blog:

Seminario: consumo, ciudadanía y sustentabilidad. Fecha. Viernes 2 de Agosto. Lugar: Universidad Diego Portales, Auditorio Ejercito 278, Hora: 9:00-1:30. El seminario Consumo, Ciudadanía y Sustentabilidad  tiene como objetivo reflexionar acerca de los desafíos para la expansión del consumo sustentable en Chile. El seminario consta de tres paneles en los cuales se abordan tres aspectos críticos para la comprensión y promoción de un consumo que minimice los impactos negativos sobre la sociedad y el medio ambiente. Continue reading