Tag Archives: Gerlitz

New book: Markets and the Arts of Attachment

[Routledge acaba de publicar un nuevo libro – Markets and the Arts of Attachment, editado por Franck Cochoy, Joe Deville, Liz McFall – de posible interés para los lectores de este blog]

Markets and the Arts of Attachment (Hardback) book coverMarkets and the Arts of Attachment, edited by Franck Cochoy, Joe Deville, Liz McFall

Table of Contents

Introduction: Markets and the Arts of Attachment, (Liz McFall, Franck Cochoy, Joe Deville)

  1. From Social Ties to Socio-Economic Attachments: A Matter of Selection and Collection, (Franck Cochoy)
  2. Manufacturing the Consumer’s Truth: The Uses of Consumer Research in Advertising Inquiry, (Tomas Ariztia)
  3. Marketing and the Domestication of Social Media, (Kevin Mellet)
  4. Interfacing Attachments: The Multivalence of Brands, (Carolin Gerlitz)
  5. You are a Star Customer, Please Hold the Line…’: CRM and the Socio-Technical Inscriptions of Market Attachment, (Alexandre Mallard)
  6. The Market will Have you: The Arts of Market Attachment in a Digital Economy, (Liz McFall and Joe Deville)
  7. ‘My Story has no Strings Attached’: Credit Cards, Market Devices and a Stone Guest, (José Ossandón)
  8. From Market Relations to Romantic Ties: The Tests of Internet Dating, (Emmanuel Kessous)
  9. Acquiring Associations: On the Unexpected Social Consequences of Possessive Relations, (Hans Kjellberg)

Afterword: The Devices of Attachment, (Michel Callon)

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