Tag Archives: Kjellberg

New book: Markets and the Arts of Attachment

[Routledge acaba de publicar un nuevo libro – Markets and the Arts of Attachment, editado por Franck Cochoy, Joe Deville, Liz McFall – de posible interés para los lectores de este blog]

Markets and the Arts of Attachment (Hardback) book coverMarkets and the Arts of Attachment, edited by Franck Cochoy, Joe Deville, Liz McFall

Table of Contents

Introduction: Markets and the Arts of Attachment, (Liz McFall, Franck Cochoy, Joe Deville)

  1. From Social Ties to Socio-Economic Attachments: A Matter of Selection and Collection, (Franck Cochoy)
  2. Manufacturing the Consumer’s Truth: The Uses of Consumer Research in Advertising Inquiry, (Tomas Ariztia)
  3. Marketing and the Domestication of Social Media, (Kevin Mellet)
  4. Interfacing Attachments: The Multivalence of Brands, (Carolin Gerlitz)
  5. You are a Star Customer, Please Hold the Line…’: CRM and the Socio-Technical Inscriptions of Market Attachment, (Alexandre Mallard)
  6. The Market will Have you: The Arts of Market Attachment in a Digital Economy, (Liz McFall and Joe Deville)
  7. ‘My Story has no Strings Attached’: Credit Cards, Market Devices and a Stone Guest, (José Ossandón)
  8. From Market Relations to Romantic Ties: The Tests of Internet Dating, (Emmanuel Kessous)
  9. Acquiring Associations: On the Unexpected Social Consequences of Possessive Relations, (Hans Kjellberg)

Afterword: The Devices of Attachment, (Michel Callon)

Continue reading

Advertisements

Post Doctoral research position at the Center for the Study of Business Markets

The Centre for the Study of Business Markets (CSBM) is pleased to announce a 2-year, 75% position linked to the research project “Market values? Valuation and price formation in markets for in-patient pharmaceutical treatments”. The project is funded by the Bank of Sweden Tercentennial Fund and jointly run by Professor Hans Kjellberg, Department of Marketing and Strategy, Stockholm School of Economics (SSE) and Associate Professor Ebba Sjögren, Department of Accounting, SSE. Continue reading

Primer número revista Valuation Studies

Nueva publicación, de libre acceso, y de interés para los lectores de este blog. Tal como explican en su web:

“We are very proud to release the first issue of Valuation Studies, a new open access journal connecting several vibrant research fields working on the study of valuation as a social practice. The first issue contains five items: Continue reading